The GREENWASH AND THE RIGHT TO ENVIRONMENTAL INFORMATION
Keywords:
Greenwash, Right to environmental information, SustainabilityAbstract
The present study aims to analyze the practice of greenwashing. For this purpose, the conceptualization of the term sustainability will be addressed, verifying the connection between the practice of greenwashing and the environmental right to information. The research method adopted for making was the deductive method, through the French plan structure. The fundamental right to environmental information is one of the elements that constitute the Socio-Environmental Rule of Law. For this reason, the information provided to the consumer must be clear, true and easily accessible, under penalty of violating the environment. It so happens that the practice of greenwashing deceives consumers, leading them to believe that certain products and companies are sustainable, when in fact this only obeys consumerist legislation through a sustainability makeup.
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